Graduate Research Papers

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Open Access Graduate Research Paper

Keywords

Electronic commerce -- Planning; Internet marketing -- Planning;

Abstract

A 278% increase in Internet traffic has moved providing a permanent ecommerce presence from an option to an imperative (Molitor, 2001). The Internet can generate new business if an effective e-commerce plan is a keystone component of an organization's overall business plan. This paper examines four roles an Internet professional can employ to match up with the appropriate stages a buyer is at in the buying process. The four roles include a) student; b) architect; c) counselor; and d) negotiator. With the dynamic support of e-commerce tools, these roles are important because they define how the Internet professional will help the buyer understand why the Internet professional's business is superior and worthy of the buyer's investment.

Year of Submission

2002

Degree Name

Master of Arts

Department

Department of Curriculum and Instruction

Department

Division of Communication and Training Technology

First Advisor

Sharon E. Smaldino

Second Advisor

Leigh E. Zeitz

Comments

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

2002

Object Description

1 PDF file (32 leaves)

Language

en

File Format

application/pdf

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