Digital business: Using data in decision making
Cutter business technology journal
Analysis of data with business analytics is an integral component of a successful organizational digital trans-formation strategy.14 Business analytics refers to a set of innovative tools and techniques used to generate insights from large, diverse data sets. The use of analytics can offer individuals, organizations, govern-ments, and the global society "data-based" perspectives on existing challenges and possible solutions. Analysis can potentially provide facts to improve data-based decision making. Business and data analytics help find meaning in an increasingly complex environment.
Original Publication Date
UNI ScholarWorks, Rod Library, University of Northern Iowa
Power, Daniel J. and Heavin, Ciara, "Digital business: Using data in decision making" (2018). Faculty Publications. 768.