Faculty Publications

Title

Digital business: Using data in decision making

Document Type

Article

Journal/Book/Conference Title

Cutter business technology journal

Volume

31

Issue

9

First Page

7

Last Page

11

Abstract

Analysis of data with business analytics is an integral component of a successful organizational digital trans-formation strategy.14 Business analytics refers to a set of innovative tools and techniques used to generate insights from large, diverse data sets. The use of analytics can offer individuals, organizations, govern-ments, and the global society "data-based" perspectives on existing challenges and possible solutions. Analysis can potentially provide facts to improve data-based decision making. Business and data analytics help find meaning in an increasingly complex environment.

Original Publication Date

1-1-2018

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Language

en

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