Faculty Publications
Digital Business: Using Data In Decision Making
Document Type
Article
Journal/Book/Conference Title
Cutter business technology journal
Volume
31
Issue
9
First Page
7
Last Page
11
Abstract
Analysis of data with business analytics is an integral component of a successful organizational digital trans-formation strategy.14 Business analytics refers to a set of innovative tools and techniques used to generate insights from large, diverse data sets. The use of analytics can offer individuals, organizations, govern-ments, and the global society "data-based" perspectives on existing challenges and possible solutions. Analysis can potentially provide facts to improve data-based decision making. Business and data analytics help find meaning in an increasingly complex environment.
Original Publication Date
1-1-2018
Repository
UNI ScholarWorks, Rod Library, University of Northern Iowa
Language
en
Recommended Citation
Power, Daniel J. and Heavin, Ciara, "Digital Business: Using Data In Decision Making" (2018). Faculty Publications. 768.
https://scholarworks.uni.edu/facpub/768