Faculty Publications

Title

Instructional Skills Enhance the Understanding of Instructional Content

Document Type

Article

Journal/Book/Conference Title

Journal of Marketing Education

Volume

6

Issue

1

First Page

10

Last Page

13

Abstract

The instructional skills of an instructor have a direct effect upon the reception of the course content by the class participants. Learning theory establishes the importance of these skills and provides insight as to how we can apply selected propositions in an effort to enhance the understanding of instructional content. © 1984, Sage Publications. All rights reserved.

Original Publication Date

1-1-1984

DOI of published version

10.1177/027347538400600103

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