Faculty Publications
Title
Consumer Profiles and Perceptions: Country-of-origin Effects
Document Type
Article
Journal/Book/Conference Title
International Marketing Review
Volume
10
Issue
2
Original Publication Date
1-1-1993
DOI of published version
10.1108/02651339310032534
Recommended Citation
Chao, Paul and Rajendran, K. N., "Consumer Profiles and Perceptions: Country-of-origin Effects" (1993). Faculty Publications. 4470.
https://scholarworks.uni.edu/facpub/4470