Consumer Profiles And Perceptions: Country-Of-Origin Effects

Authors

Paul Chao, University of Northern IowaFollow
K. N. Rajendran, University of Northern IowaFollow

Document Type

Article

Journal/Book/Conference Title

International Marketing Review

Volume

10

Issue

2

Department

Department of Marketing

Original Publication Date

1-1-1993

DOI of published version

10.1108/02651339310032534

Recommended Citation

Chao, Paul and Rajendran, K. N., "Consumer Profiles And Perceptions: Country-Of-Origin Effects" (1993). Faculty Publications. 4470.
https://scholarworks.uni.edu/facpub/4470