Decision making in health care institutions:The health care practice paradigm
Journal of Hospital Marketing
Based on research reported in the health care literature, this paper adapts Blake and Mouton’s (1985) two dimensional Managerial Grid to develop a model called the Health Care Practice Paradigm. The paradigm postulates two primary dimensions to represent the behavior of health care providers and practitioners: (1) patient orientation and (2) task orientation. To illustrate the usefulness of this approach, a study of the decision making processes of dietitians with respect to a new product was conducted. Based on a national sample of dietitians, the findings suggest that health care orientation of the dietitians is a better predictor of attitudes toward trying a new product than traditional demographic factors such as hospital size. Key. © 1993 Taylor & Francis Group, LLC.
Original Publication Date
DOI of published version
Gupta, Pola B. and Gould, Stephen J., "Decision making in health care institutions:The health care practice paradigm" (1993). Faculty Publications. 4407.