Faculty Publications

Title

Delayed product differentiation: A design and manufacturing perspective

Document Type

Article

Keywords

Assembly time and cost, Delayed product differentiation, Differential design, Integral design

Journal/Book/Conference Title

CAD Computer Aided Design

Volume

30

Issue

2

First Page

105

Last Page

113

Abstract

Delayed product differentiation (DPD) is a design concept for improving customer satisfaction and manufacturing performance. In this paper, a methodology for implementing the delayed product differentiation strategy in manufacturing is presented. Three design rules are suggested. The impact of delayed product differentiation strategy on the performance of a manufacturing system is quantified and incorporated in the product design. The problem of selecting designs to minimize the total differentiation and manufacturing cost is formulated and solved. The methodology presented in the paper is illustrated with examples. © 1998 Elsevier Science Ltd. All rights reserved.

Original Publication Date

1-1-1998

DOI of published version

10.1016/s0010-4485(97)00045-6

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