Faculty Publications

A Cross-Cultural Investigation Of The Ethical Values Of Consumers: The Potential Effect Of War And Civil Disruption

Document Type

Article

Journal/Book/Conference Title

Journal of Business Ethics

Volume

17

Issue

4

First Page

435

Last Page

448

Abstract

Past research has examined the ethical judgments of consumers in the U.S., but few studies have investigated such attitudes in foreign-market settings. The current study compares ethical attitudes of consumers in two countries (Ireland and Lebanon) which share a cultural similarity of ongoing war and terrorism. The findings reveal that both cultures exhibit low sensitivity to ethical issues. Furthermore, the findings show that the Irish consumers are less sensitive to consumer ethical practices, less idealistic, more relativistic, and more Machiavellian than Lebanese consumers. The authors recommend that other researchers need to further investigate this perplexing issue because ethics is a research topic which often discourages survey respondents to be candid.

Department

Department of Marketing

Original Publication Date

1-1-1998

DOI of published version

10.1023/A:1005788421138

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