At the intersection of demand creation and demand fulfillment: Which schools are getting there first and why
Customer service, Demand fulfillment, Inventory management, Processing orders
Journal of Marketing for Higher Education
College and university Web sites have evolved from passive information-laden bulletin boards to interactive “cyber ads,” designed to generate consumer demand for information. A question worth asking is: “How well are we meeting that demand?” By examining the responses of 107 U.S. colleges and universities to requests for enrollment information, this study identifies which schools are fulfilling demand in a timely and effective manner and explains why they are being successful. © 2000 by Taylor and Francis Group, LLC.
Original Publication Date
DOI of published version
Klassen, Michael and Sitzman, Eric, "At the intersection of demand creation and demand fulfillment: Which schools are getting there first and why" (2000). Faculty Publications. 3621.