Faculty Publications

Title

Measuring Corporate Reputation: Definition and Data

Document Type

Article

Journal/Book/Conference Title

Business & Society

Volume

41

Issue

4

First Page

371

Last Page

392

Abstract

By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has been insufficient. © 2002, Sage Publications. All rights reserved.

Original Publication Date

1-1-2002

DOI of published version

10.1177/0007650302238774

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