Measuring Corporate Reputation: Definition and Data
Business & Society
By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has been insufficient. © 2002, Sage Publications. All rights reserved.
Original Publication Date
DOI of published version
Wartick, Steven L., "Measuring Corporate Reputation: Definition and Data" (2002). Faculty Publications. 3421.