Faculty Publications

Title

Organizational public relations in a global community: Good citizenship is good business

Document Type

Article

Keywords

Controversy, Corporate social responsibility, Environmental communication, Globalism, Human rights, International communication, Organizational communication, Public relations, Social change initiatives

Journal/Book/Conference Title

Journal of Promotion Management

Volume

8

Issue

2

First Page

89

Last Page

96

Abstract

Corporate high-mindedness seems to be sweeping the globe. One international organization after another seems to be announcing initiatives to promote human rights, the environment and worker protections. The purpose obviously is public relations-improving the tarnished images of global corporations and portraying weak-willed institutions as attentive and relevant to the turmoil of world-wide controversy. This study examines social change initiatives by international organizations as public relations strategies. © 2002 Taylor and Francis Group, LLC.

Original Publication Date

1-1-2002

DOI of published version

10.1300/J057v08n02_07

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