Coaches' use of anticipatory and counterfactual regret messages during competition
Athletes, Athletics, Coaching, Regret, Sport
Journal of Applied Communication Research
By focusing on coaches' use of anticipatory and counterfactual regret messages, this investigation examined video footage (i.e., pre-game, halftime, and post-game speeches) of high school football coaches' interaction with their athletes during competition. Participants were 17 high school football coaches who were found to use a combination of regret messages: accountability, individual performance, collective failure, social significance, regret reduction, and future regret. Results describe how coaches use these regret message types during different points in athletic competition and how they vary as a function of team success (winning or losing at the time of the speech) and whether the game occurred during the regular or post-season. Applications for coaches, including pedagogical and athlete emotional response, are discussed. © 2005 National Communication Association.
Department of Communication Studies
Original Publication Date
DOI of published version
Turman, Paul D., "Coaches' use of anticipatory and counterfactual regret messages during competition" (2005). Faculty Publications. 2901.