Faculty Publications

Title

Comparison shopping on the internet

Document Type

Article

Keywords

Attitude, Comparison shopping, E-commerce, E-tailers, Electronic commerce, Electronic tailers, Factors, Internet

Journal/Book/Conference Title

International Journal of Business Information Systems

Volume

4

Issue

5

First Page

564

Last Page

580

Abstract

Though comparison shopping is used widely by online shoppers, very little research exists about how comparison shoppers differ from those who are not involved in comparison shopping. A survey of 208 US consumers identified comparison shoppers, both on and off the web. A comparison using the t-test analysis revealed that comparison shoppers, in contrast to those who are not involved in comparison shopping, have a more positive attitude towards shopping on the web; consumers find it more economical and convenient and believe it to offer more bargains and better selection than traditional shopping. Comparison shoppers also possess a more positive attitude to comparison shopping on the web, seeing it as convenient and easy. Copyright © 2009, Inderscience Publishers.

Original Publication Date

1-1-2009

DOI of published version

10.1504/IJBIS.2009.025207

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