Faculty Publications

Title

Powerpoint and the evolution of electronic eloquence: Evidence from the contemporary business presentation

Document Type

Article

Journal/Book/Conference Title

American Communication Journal

Volume

11

Issue

2

Abstract

The electronic age is said to have brought a reconfiguration of rhetorical norms and of eloquence in public address. The ubiquitous use of presentation software suggests this evolution might be observed in the "state of the art" discourse in the business environment. This project examines professional expectations with respect to PowerPoint over its thirty year history to locate the direction of eloquence in both the business community and the larger public sphere.

Original Publication Date

6-1-2009

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