Faculty Publications

Title

Sensation seeking, media multitasking, and social Facebook use

Document Type

Article

Keywords

Facebook, Media multitasking, Multitasking, Sensation seeking, Social media, Social motivation

Journal/Book/Conference Title

Social Behavior and Personality

Volume

49

Issue

1

Abstract

While media multitasking is an emerging issue, little is known about the underlyingmotivations of this behavior.We ran a large-scale online study with 351 Facebook users to examine people who multitask when using social media, and why they multitask. We found that the motivation to use Facebook for social reasons significantly predicted increasedmedia multitasking.Moreover, this connectionwas mediated by individual differences in sensation seeking. These findings contribute to understanding of multitasking behavior and its relationship with the use of social media. Implications and directions for future research are discussed.

Department

Department of Management

Original Publication Date

1-1-2021

DOI of published version

10.2224/SBP.8918

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Language

en

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