Designing websites and composing music: Identifying usability constructs and their nomological networks
Music composition theory, Online purchasing, Website usability
Journal of Electronic Commerce Research
Website usability is reported to have crucial effects on online purchases, but few theoretical models thoroughly examine these effects. In this article, music composition theory is adopted to propose a theoretical model of website usability, based on the belief that composing good music is similar to designing a usable website. Nomological networks between three constructs of music (melody, harmony, and rhythm), cognitive and affective appraisals, and online purchase intention were examined. A field study was conducted to validate the psychometric properties of measurement items and the nomological networks for the proposed model. The study results demonstrate that the proposed model successfully explains a large amount of variance of the effects of website usability on online purchases and thus can be considered as an alternative theoretical model of website usability.
Original Publication Date
Lee, Younghwa and Kozar, Kenneth A., "Designing websites and composing music: Identifying usability constructs and their nomological networks" (2012). Faculty Publications. 1719.