Faculty Publications

Designing Websites And Composing Music: Identifying Usability Constructs And Their Nomological Networks

Document Type

Article

Keywords

Music composition theory, Online purchasing, Website usability

Journal/Book/Conference Title

Journal of Electronic Commerce Research

Volume

13

Issue

4

First Page

320

Last Page

344

Abstract

Website usability is reported to have crucial effects on online purchases, but few theoretical models thoroughly examine these effects. In this article, music composition theory is adopted to propose a theoretical model of website usability, based on the belief that composing good music is similar to designing a usable website. Nomological networks between three constructs of music (melody, harmony, and rhythm), cognitive and affective appraisals, and online purchase intention were examined. A field study was conducted to validate the psychometric properties of measurement items and the nomological networks for the proposed model. The study results demonstrate that the proposed model successfully explains a large amount of variance of the effects of website usability on online purchases and thus can be considered as an alternative theoretical model of website usability.

Department

Department of Management

Original Publication Date

12-1-2012

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