Faculty Publications

Title

Curricular Implications of Virtual World Technology: A Review of Business Applications

Document Type

Article

Keywords

curriculum, Second Life, technology, virtual worlds

Journal/Book/Conference Title

Business Communication Quarterly

Volume

76

Issue

3

First Page

339

Last Page

360

Abstract

As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses-students as employee-users, students as strategic designers and decision makers, and students as theorists. The instructor's approach to communication principles relevant to persistent virtual worlds should be grounded in current and anticipated business applications. Emerging business practice provides guidance regarding the communication principles and skills that might be required of students entering careers in a contemporary business world of networked, digitized, and virtually enhanced communication. © 2013 by the Association for Business Communication.

Original Publication Date

9-1-2013

DOI of published version

10.1177/1080569912475208

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