Curricular Implications of Virtual World Technology: A Review of Business Applications
curriculum, Second Life, technology, virtual worlds
Business Communication Quarterly
As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses-students as employee-users, students as strategic designers and decision makers, and students as theorists. The instructor's approach to communication principles relevant to persistent virtual worlds should be grounded in current and anticipated business applications. Emerging business practice provides guidance regarding the communication principles and skills that might be required of students entering careers in a contemporary business world of networked, digitized, and virtually enhanced communication. © 2013 by the Association for Business Communication.
Department of Management
Original Publication Date
DOI of published version
Cyphert, Dale; Wurtz, M. Susan; and Duclos, Leslie K., "Curricular Implications of Virtual World Technology: A Review of Business Applications" (2013). Faculty Publications. 1568.