The Effects of Emergent Norms and Attitudes on Recycling Behavior
attitudes, norms, recycling, social influence
Environment and Behavior
Residence hall residents indicated their attitudes about recycling and their perceptions of whether friends and family believed they should recycle at the beginning and toward the end of a semester. They also reported their recycling behavior at the end of the semester. Attitudes, but not subjective norms, predicted behavior, and participants became more similar to their fellow group members in attitudes and behavior over time. Attitudes and fellow group member behavior best predicted recycling, supporting the theory of reasoned action, dynamic social impact theory, and their integration. © 2012 SAGE Publications.
Department of Psychology
Original Publication Date
DOI of published version
Schwab, Nicholas; Harton, Helen C.; and Cullum, Jerry G., "The Effects of Emergent Norms and Attitudes on Recycling Behavior" (2014). Faculty Publications. 1501.