Essential Guide to Visual Communication
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Description
The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives. -- Provided by the publisher
Keywords
Visual communication.
Document Type
Book
ISBN
9781319094171
Publication Date
2019
Publisher
Bedford/St. Martin's
City
Boston
Department
Department of Communication Studies
Object Description
x, 79 pages ; 23 cm
Language
en
Recommended Citation
McGeough, Ryan, "Essential Guide to Visual Communication" (2019). Faculty Book Gallery. 490.
https://scholarworks.uni.edu/facbook/490
