Complete Schedule

Presentation Type

Open Access Breakout Session

Abstract

Culturally-competent communication is necessary to engage all community stakeholders. Tara Thomas and Stephanie Mohorne will explain in a one-hour, interactive session how Waterloo Schools applies this strategy to effectively reach its audience—students, staff, families and the community in the 7th largest, and one of the most diverse, school districts in Iowa. Thomas, a former television news anchor and reporter, will give specific examples of how sharing messages with the media and, in turn, the public needs to be a carefully-guided process based on factors like race and socio-economic status. Mohorne, a longtime educational leader and bi-racial daughter of a single mother in Waterloo, will share how an ethical and socially-responsible engagement of your “customers” can mean the difference between showing up and staying home. The following issues with real-world application will be addressed, among others: -Social justice in the media -Parental policing -Social media management. Attendees will hear details about specific outcomes in these three areas and more—including video elements. They will be asked to consider challenges related to cultural competency and how they would respond. Thomas and Mohorne will walk them through practical solutions to complicated situations.

Start Date

22-9-2017 9:40 AM

End Date

22-9-2017 10:30 AM

Event Host

Center for Academic Ethics, University of Northern Iowa

Comments

Location: Oak Room, Lower level Maucker Union, University of Northern Iowa

File Format

application/pdf

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Sep 22nd, 9:40 AM Sep 22nd, 10:30 AM

Culturally Competent Communication

Culturally-competent communication is necessary to engage all community stakeholders. Tara Thomas and Stephanie Mohorne will explain in a one-hour, interactive session how Waterloo Schools applies this strategy to effectively reach its audience—students, staff, families and the community in the 7th largest, and one of the most diverse, school districts in Iowa. Thomas, a former television news anchor and reporter, will give specific examples of how sharing messages with the media and, in turn, the public needs to be a carefully-guided process based on factors like race and socio-economic status. Mohorne, a longtime educational leader and bi-racial daughter of a single mother in Waterloo, will share how an ethical and socially-responsible engagement of your “customers” can mean the difference between showing up and staying home. The following issues with real-world application will be addressed, among others: -Social justice in the media -Parental policing -Social media management. Attendees will hear details about specific outcomes in these three areas and more—including video elements. They will be asked to consider challenges related to cultural competency and how they would respond. Thomas and Mohorne will walk them through practical solutions to complicated situations.