Theses and Dissertations @ UNI

Availability

Open Access Dissertation

Abstract

The purpose of this study was to identify recruitment parctices and other selected factors that could be utilized to increase undergraduate student enrollment in three types of graphic arts programs: education, technology, and management. The study involved graphic arts faculty and students in 76 colleges and universities in the United States. Six instruments were used to secure data. These included two preliminary devices, three faculty opinionnaires, and one student opinionnaire. Each faculty opinionnaire focused on one of three graphic arts programs and contained a list of 32 recruitment practices. The student opinionnaire consisted of a similar list, an additional listing of 28 other influential factors, and demographic information. Faculty and students were asked to indicate those recruitment practices they used and experienced and then to rate them for effectiveness. Students also identified and rated other influential factors in their program selection process. Male students dominate the enrollments in the three graphic arts programs. They represented 79% of education, 55% of technology, and 60% of management students. The education students were the oldest with an average age of 23.6 years and a greater percentage of them were reared in smaller communities than technology and management students. Among the three groups, 57% to 67% of graphic arts students decided to specialize in their programs while in college/university. Seventy-seven percent of education students indicated they most likely would teach after completing baccalaureate degrees. Enrollment in graphic arts education courses has been declining, but it has been stable in technology and increasing in management programs. Significant differences were found between faculty and students concerning their perceptions of effectiveness with recruitment practices. When combining the recruitment practices experienced by the students and those perceived as being effective by students the following top three practices were found effective: offering related general education courses through the graphic arts or industrial education/technology department, indicating to non-majors in the institution the advantages of graphic arts careers, and recruitment packets distributed to those expressing interest. The most effective influential factor besides direct recruitment in attracting students into graphic arts was their personal interests and hobbies. (Abstract shortened with permission of author.)

Year of Submission

1989

Degree Name

Doctor of Industrial Technology

Department

Department of Industrial Technology

First Advisor

Ervin A. Dennis, Advisor

Date Original

5-1989

Object Description

1 PDF file (x, 297 pages)

Language

EN

File Format

application/pdf

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