Business Case Journal

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Keywords

Industrial management--Case studies--Periodicals; Business--Case studies--Periodicals; Management--Case studies--Periodicals;

Description

Inside this Issue:

--- Dove’s Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy
--- How the Marriage of Nike and Tiger Woods Survived
--- Mr. Peanut, The Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?
--- FuelCell Energy: Is China the Right Market?

Volume

27

Issue

1

Publication Date

Fall 2020

Publisher

Society for Case Research

Document Type

Magazine

Language

en

File Format

application/pdf

Business Case Journal, v27n1, Fall/Winter 2020
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