Award/Availability

Open Access Honors Program Thesis

First Advisor

Steve Corbin

Keywords

Advertising agencies; Advertising media planning; Hospices (Terminal care)--Marketing; Advertising--Hospices (Terminal care);

Abstract

HospiceADEASY is an online store where hospices can purchase high-quality, pre-produced, customizable hospice promotional materials. Available materials include billboards, brochures, e-marketing materials, print advertisements, 30-second radio ads and 30-second TV ads. HospiceADEASY is operated by ME&V, a full-service marketing, advertising and fundraising agency. ME&V has a wealth of experience in hospice marketing, fundraising, higher education marketing, healthcare marketing and more. This plan sets out the steps HospiceADEASY should take to increase its sales and reach a wider audience. It covers all the bases from traditional direct mail advertising to new forms of online communications and can be implemented, in full or in part, by ME&V. It provides all the necessary tools to create a campaign based on research and strategy. There are measurable goals, a timeline and an itemized budget to help ME&V in implementing the campaign.

Date of Award

2011

Department

Department of Marketing

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original

2011

Object Description

47 p. : ill.

Language

EN

File Format

application/pdf

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