Open Access Honors Program Thesis
Social media; Public relations personnel;
This thesis will provide a clear and concise guideline on how to grow a business’s social media presence for public relations professionals in the workplace and individuals who run their business’ social media accounts but who are not trained. Also, it will provide a deeper look into social media training areas where businesses might consider investing. This research will build understanding and knowledge about how to use social media effectively in a public relations career, and also show how public relations theories have adapted to this form of communication.
Date of Award
Department of Communication Studies
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
1 PDF file (45 pages)
©2016 Abigail Jen Kreun
Kreun, Abigail Jen, "An analysis of how public relations professionals use social media" (2016). Honors Program Theses. 223.