Award/Availability

Open Access Honors Program Thesis

First Advisor

Tom Hall

Keywords

Social media; Public relations personnel;

Abstract

This thesis will provide a clear and concise guideline on how to grow a business’s social media presence for public relations professionals in the workplace and individuals who run their business’ social media accounts but who are not trained. Also, it will provide a deeper look into social media training areas where businesses might consider investing. This research will build understanding and knowledge about how to use social media effectively in a public relations career, and also show how public relations theories have adapted to this form of communication.

Date of Award

2016

Department

Department of Communication Studies

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original

5-2016

Object Description

1 PDF file (45 pages)

Language

EN

File Format

application/pdf

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