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Title

Sex, Drugs, and Alcohol are All Topics of Rap, but What About God?:The Anomaly of Reach Records in the Mainstream Rap Scene

Presentation Type

Oral Presentation

Keywords

Reach Records (Firm); Christian rap (Music);

Abstract

Reach Records may look like an anomaly in the hip-hop community because they rap about God, but they are gaining accolades within both the Christian and secular audiences. This paper looks at the Reach Records’ platform, and how they are successfully creating an alternative message to the current rap scene.

Start Date

1-4-2015 2:00 PM

End Date

1-4-2014 4:00 PM

Faculty Advisor

Pierre-Damien Mvuyekure

Department

Department of Languages and Literatures

Embargo Date

3-15-2015

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Apr 1st, 2:00 PM Apr 1st, 4:00 PM

Sex, Drugs, and Alcohol are All Topics of Rap, but What About God?:The Anomaly of Reach Records in the Mainstream Rap Scene

Reach Records may look like an anomaly in the hip-hop community because they rap about God, but they are gaining accolades within both the Christian and secular audiences. This paper looks at the Reach Records’ platform, and how they are successfully creating an alternative message to the current rap scene.